Outcomes before tools
We start with your revenue, margin and capacity targets, then choose the smallest set of tools that gets there.
About us
An AI commerce growth partner for modern businesses.
AI Commerce Lab helps SMEs, brands and online sellers across Malaysia and Southeast Asia turn AI from a talking point into working systems for content, marketing, operations and service.
Workflows, not experiments
A prompt is not a system. We document, train and hand over so the work survives after the project ends.
Honest about limits
AI is excellent at some jobs and unreliable at others. We tell you which is which before you invest.
Built for SEA commerce
Marketplace, live commerce and WhatsApp-led selling are treated as first-class channels, not afterthoughts.
The founder
Edward Yap — AI Commerce Strategist & E-commerce Expert
15 years of hands-on e-commerce experience combining commercial strategy, digital commerce and AI to help businesses reduce costs, improve productivity and unlock growth opportunities.
- 15 YearsE-commerce Experience
- MBABusiness Management
- Operator background across marketplaces, own-store and social commerce
- AI applied to content, marketing, service and operations — not tool demos
- Focus on repeatable systems, SOPs and team enablement
15 Years of Hands-on E-commerce Experience is the difference between advice that sounds good in a slide deck and AI systems that hold up inside a real commerce operation.
How we work
Discover → Diagnose → Design → Deploy → Scale
The same framework runs every engagement, from a single workflow to a company-wide rollout.
- 01
Discover
We map your channels, workflows, tools and growth targets to understand where time and margin are leaking.
- 02
Diagnose
We score your AI readiness across content, marketing, sales, operations, service and automation.
- 03
Design
We design the workflows, tool stack and success measures — sequenced by impact and effort.
- 04
Deploy
We build and roll out the workflows with your team, with SOPs and training built in.
- 05
Scale
We review performance, expand what works and retire what does not on a regular cadence.
Who we work with
- E-commerce brands scaling across marketplaces and their own store
- SMEs with lean teams and heavy manual operations
- Live commerce and social sellers
- Corporate teams rolling AI out across departments
Ready to see where AI fits in your business?
Start with the free AI Commerce Readiness Assessment, or talk to us about a roadmap built around your channels and targets.