Resources
The AI stack we actually recommend
Tools are only useful inside a workflow. This is the shortlist we start from, grouped by the job it does. We are not affiliated with these vendors.
Content
Tools for writing, editing and scaling product and campaign content.
ChatGPT
General copy, product descriptions and brand-voice drafting.
Claude
Long-form structure, SOP writing and document analysis.
Jasper
Team content workflows with brand voice controls.
Canva Magic Studio
Fast visual production for listings and social.
Marketing
Campaign planning, creative testing and lifecycle marketing.
Meta Advantage+
Automated creative and audience testing on Meta.
Klaviyo
Email and SMS lifecycle flows with AI assistance.
Surfer SEO
Search-driven content briefs and optimisation.
AdCreative.ai
Rapid ad creative variants for testing.
Video
Short-form, livestream and product video production.
CapCut
Fast editing and captioning for short-form commerce video.
HeyGen
AI presenter video for product explainers.
Descript
Edit video by editing text; clip long sessions quickly.
Opus Clip
Turn livestreams into short clips automatically.
Automation
Connect tools and remove manual handoffs.
Make
Visual automation for order, lead and reporting workflows.
Zapier
Quick app-to-app automations for lean teams.
n8n
Self-hosted automation for teams with technical resources.
Airtable
Lightweight operations database with automations.
Analytics
See what is working before you spend more.
Google Analytics 4
Core site and funnel measurement.
Looker Studio
Consolidated dashboards across channels.
Triple Whale
E-commerce attribution and profit views.
Hotjar
Behaviour insight for conversion fixes.
E-commerce
Storefront, marketplace and post-purchase infrastructure.
Shopify
Own-store infrastructure with a deep app ecosystem.
TikTok Shop
Live and short-form native commerce in SEA.
Shopee / Lazada Seller Centre
Marketplace listing and campaign management.
Gorgias
Customer service desk with AI reply assistance.
Need help choosing between them?
We select tools after we understand your workflows — not before. The health check is the fastest starting point.